In order to understand what it takes to create a stellar pitch deck you have to know what it is and what is requires. A pitch deck is a visual presentation your business has, or will have to make at some point in its lifespan. Essentially, it is “a visual document that provides investors with essential information about your business plan, product or services, fundraising needs, and key metrics like valuation, target market, and financial goals.” (MasterClass). A pitch deck is how you might sell the idea of your business to someone, and in turn garner some buzz and hopefully funding. So, how can you make yours stand out? Investors and business people see tons of these presentations, and you need to make yours memorable
If you want your pitch deck to stand out to investors, you have to get creative. This could mean a number of things. You could choose a distinct style and color palette, or perhaps you choose to include images to make your point. Whatever idea you’re selling, make sure you’re doing so in a way that aligns with your company values and mission. People can tell when something isn’t authentic.
Take the time upfront to gather anything you might need for your deck, and try out multiple templates, as well as different versions of your copy, to present your ideas. Then be patient while you work out how best to write and present your thoughts – it’ll probably be a process, but ensuring this pitch best represents you and your business will help you be more successful in the long run.
Tell a story
It’s easy enough to define your business and share why you think it could be successful, but to really make your pitch deck have an impact you need to sell a story. Discover what makes your business unique – look inward on your journey so far and where you want to go next. Be sure to highlight anything unique about your ideas and your business. Did you have a meaningful encounter with a customer? Does your business and your products come from a memory or personal moment? You want to tell a story with the limited amount of time and attention you’ll have. This is also the time to plant any details into your pitch deck and business story.
Include important data and examples
While the look and feel of your presentation will go far, you also can’t deny the power of cold hard proof. If your business is able to, include any things in your pitch deck that will prove the viability of your existence. Include documents like business plans, revenue models, tax forms, etc. Having actual statistics and data can help showcase the success of your business in quantifiable terms.
Along with these documents, supplement with things like customer testimonials, marketing strategies, research on customer personas, and more. Along with the concept of storytelling, these can help showcase the quality of your business. Data helps prove that you’re legitimate, but this can help prove that you’re a necessity.
Lastly, and perhaps most importantly, you have to sell yourself. What makes your business vital to the industry and economy? How is your idea better than the millions of others out there? Once you can answer these questions, and others that are similar, you can begin to confidently sell your brand or business. No one will fund a business venture that is only partially thought through or that doesn’t have a confident owner. The best thing you can do to prove you’re able to lead and be successful is to prepare, and then prepare some more. Prep for your business plan, pitch deck, and even the presentation itself. Be ready and able to competently answer any questions that might come up. When you show that you’re organized and ready to take the next step in your business, investors will take note.
Different companies will have different pitch decks. Different data, styles, and content. Don’t be afraid to get creative and make the look and feel of your presentation match your business’ tone and voice. If you’re struggling on where to start, check out these examples of some great pitch decks from presentations past. Then head to UnniCo Ventures, to learn more about how we can help you prepare and secure the funding your business wants or needs.